Ebook: 7 Strategies to Gather and Use Real-time Competitive Intelligence from Employees

Leaders in competitive intelligence have invested in a wealth of analytics, battle cards, and infrastructure. And yet, most of that information is yesterday’s news. It’s a postmortem – an autopsy of wins and losses, competitor investments, product and people announcements.    

Meanwhile, 99% of the intelligence you possess – your most current, unique and valuable intel – is unusable. It’s lost in Slack, Teams, Salesforce, and email. It evaporates in conversation. And that in-the-moment intel you crave from employees is muted or forgotten by the time they’re asked about it. The opportunities to act have slipped away.  

In this ebook, we outline 7 strategies to modernize your compete program with real-time intel from employees to not only inform strategy but also win more deals in the moments of opportunity.