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We live in a fast-paced world where information is constantly at our fingertips and we’re drowning in a sea of competitive intelligence that’s commoditized. Press releases, news, social media, financial reports, web updates – it’s competitive intelligence that every company has.
But let me ask you this. What sources are truly unique and will give us the competitive edge we’re all looking for? The answer lies within our own employees. They are the first to hear whispers, to know perceptions, and they have a hyper local view of competitor moves long before Intel hits the headlines.
The state of competitive Intelligence Report ranked employees as the number one source of competitive intelligence. A staggering 63% believe that intel from employees is extremely valuable and another 29% deem it valuable.
Let that sink in for a moment. That’s right, the people who work alongside us every day hold the key to unlocking competitive advantage.
Here’s the catch. Competitive intelligence from employees has always been hard to get. Employees are busy. They don’t want to take the time to share. They forget. Competitive intelligence professionals, they help to piece together fragments of Intel from employees, emails channels, surveys, spreadsheets, notes and CRM. It’s a slow, manual, laborious process and it’s impossible to do at scale.
So where does that leave us? Well, companies without a strategy for tapping into competitive intelligence from employees are falling behind, often without even knowing it. The gap between companies that harness employee-driven competitive Intel and those companies that don’t, the gap is widening and it’s impacting the bottom line.
That’s where Groopit comes. Our system radically simplifies how employees share and use competitive intel. It removes all the friction and delivers remarkable results.