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Why Co-workers Are Your Most Valuable Source of Competitive Intel
WEBINAR ON-DEMAND
According to the 2023 State of Competitive Intelligence report, CI pros view employees / coworkers as their most valuable source of intel, with 63% finding them extremely valuable and 29% finding them valuable. Despite that, many organizations still struggle to gather CI from customer-facing employees in a real-time, actionable, and quantitative fashion.
In this 30-minute interview, SCIP’s CEO Paul Sanitilli and CEO Groopit’s Tammy Savage discuss why employee insights are the key to competitive advantage, why it’s so difficult to gather actionable insights from them, and what steps you can take to make it easier.