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Why Co-workers Are Your Most Valuable Source of Competitive Intel


According to the 2023 State of Competitive Intelligence report, CI pros view employees / coworkers as their most valuable source of intel, with 63% finding them extremely valuable and 29% finding them valuable. Despite that, many organizations still struggle to gather CI from customer-facing employees in a real-time, actionable, and quantitative fashion.

In this 30-minute interview, SCIP’s CEO Paul Sanitilli and CEO Groopit’s Tammy Savage discuss why employee insights are the key to competitive advantage, why it’s so difficult to gather actionable insights from them, and what steps you can take to make it easier.

    Tammy Savage, headshot

    Tammy Savage

    Tammy Savage, Groopit CEO, co-founder and former Microsoft product leader, found that getting real-time data from front line employees is critical to creating competitive advantage. She brings a deep understanding of how to engage employees to share and use competitive intelligence.

    Paul Santilli

    Paul Santilli

    Paul Santilli is the current CEO and Board Chair of the Strategic Consortium of Intelligence Professionals (SCIP) organization – a global Intelligence thought-leadership non-profit consortium that educates and advises on intelligence driven strategy, innovation, digital transformation and growth.