Every product leader wants to understand and solve real customer problems. But too often insights aren’t shared until they become demands, unvalidated assertions, or one-off requests. Product feedback gets stuck in siloed systems and evaporates in conversation. It’s painstakingly difficult to construct a 360 degree view. As a result, product decisions are informed without the latest insights from sales, customer success, and customer-facing employees across disciplines. The gap between product and sales grows wider and business is lost.
Leading companies are investing in product feedback programs that are quantitative, real-time, and facilitate intentional sharing across disciplines. Do you have a plan?