How Utz Brands Transforms Retail Execution: Pursuing the Perfect Store with Real-time Field Intelligence
In the competitive world of CPG, poor retail execution equals lost sales. And at the root of this issue is the absence of real-time, actionable insights from the field, compounded by an inability to effectively leverage the available data.
In this 30-minute webinar, learn how Utz Brands aims to perfect the art of leveraging precise, real-time insights from those on the frontlines of retail.
Rick McInturff, Walmart Customer Team Lead at Utz Brands, will give an inside look at:
- How Utz taps into field employees’ observations and insights to pursue the perfect store.
- The role of Groopit in empowering field teams to relay their findings swiftly, with just a few quick taps.
- The seamless way Utz distills, summarizes, and converts these insights into ready-to-publish reports, all within a minute.
Don’t miss this opportunity to learn how to elevate retail execution and uncover sales opportunities by leveraging real-time insights!
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Rick McInturff is the Walmart Customer Team Lead for Utz Brands. After nearly a century, with strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally and internationally through grocery, mass merchant, club, convenience, drug and other channels.